Cancer Therapy and Research Center

CTRC is a private, non-profit, freestanding outpatient cancer center.

This National Cancer Institute Designated Cancer Center needed a strong image to gain recognition and brand awareness.

The team at esd & associates created the “Ask For Us By Name” campaign that focused on patients asking their physicians about the services of CTRC, when faced with Cancer issues. The campaign reached many mediums—television, outdoor, brochures, and small cost-effective ads in regional publications which were aimed at increasing name recognition of this valued resource.

This was an extremely successful campaign that rewarded the Center with increased participation in cancer studies and cancer care. For the past several years, esd & associates has worked with CTRC to promote the CTRC Run 4 Life. This unique event raises money every year for cancer treatment and research throughout South Texas.

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