|
|
 |
 |
 |
 |
 |
| Shiner Beer Web site
esd & associates also developed a backend of the site which enabled Shiner to draw winners automatically, give away prizes and develop a mailing list of drinkers. Our professionals also designed the infrastructure for Shiner and setup the site for rapid development of new future promotions like Musicfest. Our team created a site that gave drinkers the ability to reserve campsites and buy tickets online for Bocktoberfest, through the creation of an integrated database. The sales of online tickets were tremendous and Shiner has continued this since its inception. esd & associates also developed a backend of the site which enabled Shiner to draw winners automatically, give away prizes and develop a mailing list of drinkers based on the information they provided. The “Get Caught with Bock” campaign allowed Shiner drinkers to upload pictures of themselves with Shiner beer in various locations and post them to the Web. This promotion increased Shiner sales and was an easy way for Shiner to connect with its audience. Our professionals designed the database infrastructure for Shiner and setup the site for rapid development of new promotions, including Musicfest in January. Want to see more? Click on Solutions. |
esd & associates created a detailed e-mail marketing campaign targeted at Shiner drinkers. This promotional e-mail campaign was sent to drinkers in the various databases from the Under The Cap and Bocktoberfest promotions. This campaign was highly effective in sales of tickets to Bocktoberfest and participation in other Shiner online events. This type of marketing and promotions is likely to continue in the future.