|
|
 |
 |
 |
 |
 |
| The Sleep Center at Park Plaza Hospital
They needed a campaign that would connect with patients and also leave a lasting impression. For the Sleep Center, our campaign focused on an untraditional approach to hospital advertising. Throughout Houston, we used a strong visual image of sheep to catch the attention of passing motorists. With didn’t incorporate much copy, just a name and phone number. The billboard and direct mailing campaigns struck individuals and increased participation. Within 90 days, the center was booked six months out and the campaign was so successful, The Sleep Center did not require the additional six month media run they had budgeted. esd & associates has created other campaigns for this Tenet Hospital that have focused on other unique areas including orthopaedics and bariatric care. 
Want to see more? Log-In to Solutions. |
A Tenet Health System Hospital, the Sleep Center at Park Plaza Hospital, is located in Houston, Texas and aims to educate the general public about the help that is available to those who have different sleep patterns, suffer from insomnia and other sleep disorders. This center had many available openings, but few patients.