The Situation
The San Antonio Sports Foundation wanted to take their student-walking program, which promoted children’s wellness and exercise online. Due to the growing health issues such as children with Type II Diabetes, The San Antonio Sports Foundation felt it was their duty to motivate children to exercise and begin to live a healthy life.
The Solution
Designers at esd & associates distinguished the site with an interactive, step-by-step process, which follows participants through every half-mile of the program. Students are able to track their progress and login daily to input the number of miles they have talked. In addition, parents and kids alike will take part in educational surveys and receive printable coupons for their rewards, every six miles, provided by lead sponsor, Valero Corner Stores. In response to theinflux of use by teachers and educational administrators, esd & associates designed a system to help track participating school’s progress against others in San Antonio.
The Results
The campaign kicked off in September. It is anticipated that more than 160,000 students will participate in the program online. This will give the San Antonio Sports Foundation the ability to obtain more grants to help foster the program.
