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| SeaWorld® San Antonio The Situation SeaWorld San Antonio has been an esd & associates client-partner for close to 10 years and in 2007 another 3-year contract was signed between our respecitive companies. Our firm has created local marketing campaigns that have increased business and attendance for SeaWorld, an Anheuser Busch Adventure Park, throughout the years. When SeaWorld needs to reach their ethnically diverse audiences in San Antonio, they turn to esd & associates. The Solution As the only local advertising firm approved for contracting by the corporate office, esd & associates is tasked each year with solidifying SeaWorld’s park amenities and events throughout their local and national markets. We accomplish this by utilizing targeted branding and event promotion to reach their diverse audiences. Consistency has played a large role in developing the brand message for SeaWorld. This stability has led to esd & associates becoming the third most efficient and productive advertising firm in the Anheuser Busch Corporate family. Numbers one and two are both in-house agencies for the company. We develop all local collateral materials for promoting in-park specials, local Passport member events, general awareness advertising, development and placement of publication ads on a national basis. We have developed and performed the following advertising and promotion services for SeaWorld San Antonio:
The Results As other entertainment venues in the city have seen a decline in numbers throughout the past years, SeaWorld has maintained solid attendance numbers due to their continued placement of strategic advertisements and direct marketing campaigns. They continue to rely on esd & associates to maintain consistency both in their brand design and image, as well as to uphold the name and reputation of SeaWorld. |
