The mission was simple: shoot video interviews and b-roll with people about travel. Our orders, issued by the U.S. Air Force, instructed us to fly across the country gathering stories and breath-taking images to promote Information, Tickets and Travel (ITT), a travel service for Air Force personnel and families.

Tweets and tasty eats were served up hot at the #smashburgersa V.I.P. Tweetup on January 21. Some 40 San Antonio tweeps blogged and tweeted messages and photos while sampling Smashburgers, Smashfries and Häagen-Dazs shakes at the newest location at Potranco and State Highway 151.

AirLIFE recently initiated Guardian Angel, a membership program that could save many families a large bill when they need AirLIFE services. With strategies, design and production from esd&associates, AirLIFE has launched an integrated campaign that puts Guardian Angel’s message on billboards, direct mail announcements, a dedicated website, response brochures and social media. Public relations campaign strategies will carry the message through news media reaching AirLIFE’s coverage area across South Texas.

Inspired by one of our client-partners, the esd team has embarked on a fitness challenge. Each team member has entered into a competition to see which of us can improve our BMI the most over the usually fattening holiday festivity season.