Digital Marketing Analyst Intern
esd & associates seeks a passionate digital analyst to participate in a 3-month internship. You will work alongside the digital marketing team on a variety of projects including the development, execution, and measurement of integrated digital marketing strategies — incorporating social media, email, SEM (PPC & SEO), content marketing, and lead generation & nurturing for clients within various industries in the B2C and B2B sectors.
- Collecting data relating to Key Performance Indicators of esd's digital marketing efforts and reporting them in an organized structure.
- Analyzing the performance data and gathering actionable insights for future marketing efforts.
- Advising the Digital Marketing Strategists and Account Planners on actionable insights for various accounts.
- Aiding Digital Marketing Strategists in the development and execution of integrated digital marketing strategies and lead nurturing campaigns.
- Knowledge and understanding of the basic marketing principles, such as concepts pertaining to buyer journeys and conducting SWOT analyses.
- Basic knowledge of the various digital marketing mediums, including SEM SEO, PPC, social media, email, and content.
- Familiar with concepts within statistics.
- Proficient in statistical software, including Microsoft Excel.
- The ability to glean useful insights from large and complex data.Willingness to learn and be proactive.
- Willingness to learn and be proactive