Public Relations


Business Situation

Friedrich Air Conditioning needed a redesigned, functional, and profitable website to enhance their brand and increase traffic.


esd used SEM and SEO marketing techniques coupled with attractive and effective interactive designs to create a unique shopping experiences that would attract mobile users as well as create new markets for the Friedrich brand.

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Expanded into 19 new markets

Increased site traffic by 59 percent

Reduced targeted PPC rates by 37 percent

Showcased that 44 percent of traffic and sales is search generated – hence value of interactive is crucial for business success