• Digital Advertising
  • Social Media Messaging
  • Community Management

Business Challenge

esd had to develop a strategy to quickly grow and engage  social media fans to get the online community ready for the enrollment period.


Our solution involved the development of a digital advertising plan, a social media messaging plan, a community management protocol, and monitoring standards to ensure rapid growth in the size of the community and engagement.

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Grew Facebook community by 2,960 percent within a 5-month period, from 313 to 9,265 fans

Increased overall social media engagement by 766 percent from Nov. 2013 to Jan. 2014

Attained an average of $0.76 per follower on social media ads

Increased website traffic from social media by 3,841 percent in a 5-month period