GO WHERE YOUR AUDIENCE
GOES – EVERYWHERE
High-level decision makers rarely have time to sit down at a laptop or PC and research. It’s tiresome and time consuming, ill-suited to their busy, on-the-go lifestyles. When they need to know something, they demand direct, on the spot, clear information.
These business leaders are the main target audience of facility management and resource providers, Vanguard Resources.
Vanguard needed a solution fast, to get into the minds and smart phones of these mobile decision makers.
the new traveling salesman
esd devised the plan: create an innovative, easy to navigate mobile website. Vanguard Resources would be able to sell their facility management products to corporate leaders via this site at anytime, in any setting. With quick links to relevant news, service and value information, users are encouraged to instantly contact Vanguard to discuss management contracts for their facilities, even while en route to the next big merger meeting.