Amidst the hustle and bustle this holiday season, you might notice a creative marketing campaign capturing your attention. Sometimes it might feel as if brands are spamming you with holiday emails, social media posts and TV commercials. These marketing tactics are encouraged to help boost...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new "Buyable Pins" feature, you can now purchase select items, making your holiday shopping even easier.   This Pinterest expansion is...

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Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the influence Instagram has with millennials. In the...

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Do you find that your Facebook audience isn't growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your page. We recently blogged about...

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A recent Huffington Post blog post offered insight into how B2B CMOs will need to think about connecting and engaging with buyers. In the post, several CMOs were interviewed, and research was cited that paints a clear picture as to the shifting digital landscape facing today's marketing executives. One such study is recent Gartner research showing the growing impact of digital channels puts pressure on B2B brands to engage with customers in a way that they have not in the past. The digital age has given extra empowerment to customers and their expectations of how brands should interact with them have changed.
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