VIA is celebrating having reached 20,000 VIA Link passengers as part of the new on demand transit program in northeast San Antonio. This “smart transit” option provides shorter waits and faster connections with app-based booking and ride tracking within the Link service area. On August 10,...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative juices flowing. I am looking forward...

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These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of...

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The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the next great thing or trying...

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For small businesses, the decision to change a logo should be driven by a desire to more clearly communicate positioning, rather than an artistic exercise triggered by boredom. After all, a logo is part of a system of visual signals that a brand uses to connect with its marketplace. A logo should not adorn a company's business cards, website, signage or letterhead just for the sake of tradition, but it should visually communicate a core truth about the brand (thus, support the company's positioning). So, changes to the logo should be carefully weighed to ensure that they do not negatively impact the business.
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Naming your company may sound like the easiest part of starting a business, but it’s a crucial piece of the equation that’s actually quite challenging. Your name is often the first impression people receive of your brand, and it instantly conveys a message about your industry, services, and values. It’s important to be creative, but it’s easy to go off the deep end and choose a name that’s meaningless. How can you make the name gives people the right brand message and identity? It’s key to put immense amount of thought into what your name communicates about you. Here are 10 key questions to ask yourself when it comes to how to name a company. These are also things to consider when naming marketing campaigns.
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As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. UX is centered on a customer’s usability of your technology. It’s the practice of designing with your user in mind and producing the information, effects, and results that meet their needs and goals. This can mean creating a website they’ll want to return to, or a smartphone app so easy to use that they’ll book a hotel room without abandoning the cart.
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