Major League Baseball will be opening their season in a few days. With baseball every team begins with zero losses and zero wins no matter what happened in the season before. Besides, the tallied games the common thread each team has before it hits the...

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Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly websites featuring responsive design.   Some are calling this...

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Keeping a company’s blog fresh is hard. We should know. We add to ours regularly. Each piece starts with an idea that must then be fleshed out by research, original thought, and clear storytelling. It’s a lot to do and without a fulltime writer on staff or contracted with your organization, maintaining a healthy blog is a tall order to fill. That’s where an RSS feed can come in handy. Explore the option of integrating an RSS feed into your website and get all the SEO benefits of a fulltime blog, without getting weighed down by the fulltime focus.
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Websites, even the most visual, require words. Why? Non-readers beware: as much as you may skim from subtitle to subtitle and jump from image to image, search engines do not. They crawl quickly, but efficiently, through each and every website they index spotting and ranking the site content based on items like top keywords and key phrases. SEO or Search Engine Marketing is alive and well – so, to make your website its most visible, design your content for both human eyes and the search engines.
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Have you heard of digital Darwinism? The age-old reality of survival of the fittest still exists today for businesses. In this day and age Darwinism has moved from the cave to the web making it more and more important for companies to get their online act together. it’s a growing google jungle out there When it comes to drawing in new prospects online, Google is god. Let’s say you’ve been slacking; you haven’t yet established brand awareness with prospects through traditional marketing or public relations and social media, but you have at least launched a website. You’ve put yourself out there, although haven’t really tried to climb your way up the food chain yet.
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