The pandemic created the need for flexibility, and disrupted the traditional flow of communication resulting in the development of in-office, hybrid, and remote opportunities in the workplace. This has caused a dynamic shift in the methods of which communication with both customers and employees take place. Businesses now need to make new decisions about how they will adjust in order to stay relevant and effective.
All of these things have led to an increase in the demand for businesses to have an online presence and consistent brand strategy. To make sure your digital presence is effective for both your customers, and employees, here are some things you’ll want to focus on:
- Social Media: There are 3.96 billion social media users worldwide, making social media a vital relationship building tool for both employees and customers. It is a great place to learn about your audience and develop a company culture, and by keeping the conversations open, you leave room for your product, employees, and brand to shine.
- Email: With so many employees working remotely, and less customers coming face to face with your brand, email is a good way to keep your business at the forefront of everyone’s mind. However, you don’t want to flood inboxes, so remember to be intentional with everything you send, and allow people time to respond. Keep in mind not everyone checks their email everyday, so if you have time sensitive information to send, consider other forms of communication like calling or texting.
- Public Relations: Public relations now goes far beyond printed newspapers and magazines, it also includes blogs, online reviews, articles, and so much more in the digital world. With so many people on the internet, PR offers an opportunity to reach a much broader audience that traditional offline PR wouldn’t be able to reach.
- SEO: If you have used Google search, then you have seen Search Engine Optimization (SEO) in action. When individuals search to learn about products, companies, or topics, you want your company to come up at the top. This can be done through website optimization, SEO strategy, and positive reviews or media coverage all of which increase your credibility and improve the quantity and quality of leads interested in your business or services.
It’s important to keep in mind both your customers and your employees’ experience when making business decisions. For help creating an impressionable online presence, follow along with our blog, sign up for our monthly newsletter or call (210) 348-8008 for expert help.
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