HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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Graphic Design Trends In 2018 Whether you are looking for inspiration for a new design or just want to learn about this year’s trends, look no further. 2018 is full of great design trends I’m sure will get those creative juices flowing. I am looking forward...

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Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever the case, before your boss starts asking why the opposing team is getting so much more buzz, you need to do a competitive analysis to stay ahead of the game. It won’t take long to notice what’s often lacking: A thoughtful strategy that integrates PR with blogging and social media to consistently communicate your news, mission, values and quality, all of which build and reinforce brand loyalty.
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Before sitting down to write this blog post, I did my usual due diligence via Google to find how many articles contained the words blogging secrets.

It took Google less than a half-second to discover about 22 MILLION results with Social Media King Chris Brogan’s five-year-old post right at the top.

That’s a lot of mentions about a subject in which there are few, if any, secrets left. Unless, of course, you’ve picked this post out of those millions to read first, hoping to glean so much wisdom that you can hit a first-pitch home run on your initial at-bat.

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Now, that we’ve got your attention… Are you still struggling to prevent jargon and those less-important details from seeping into your marketing messages, thus diluting the calls-to-action you crafted so carefully?
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So, you’ve started using the techniques described in our previous post – from pinging to guest posting and a comments field – and have made some important strides toward improving your company’s outreach. However, you’re still not getting the awesome results for which you hoped. This second set of seven more ways to promote your blog posts gets more granular about the tactics you and your business can take to improve the state of your blog. Most of these steps focus on the behind-the-scenes strategies that will force you to do some thinking and planning to get more concrete results.
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So your company has finally seen the light and stuck a toe in social media waters by launching a blog. Welcome to the party! It's a terrific way to market what your company does well, connect with like-minded people (customers), support search engine optimization (SEO), and establish it as a subject matter expert standing head-and-shoulders above the crowd. Many businesses new to blogging believe that creating captivating content and posting it on a content management system are the two most important steps to take. However, there’s a third step that many neglect: How to promote your blog! The greatest blog content in the world does your business -- plus all of those customers you want to attract -- no good if they can't find it.
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This is the second of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a blog post. Check out our last post about how to repurpose Facebook content
Creating stand-alone content for every medium is time-consuming and exhausting. There's no need to waste time generating separate ideas for dozens of different mediums. Using social content marketing to repackage this material across mediums increases your efficiency and multiplies your chances of earning exposure.
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This is the first of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a Facebook contest.  Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos. Creating stand-alone content for each medium is highly inefficient. When you cross-pollinate and repackage content across mediums, you save time and energy, and give your campaigns more momentum than ever. Use this example to see how you can take one piece of content and turn it into a multi-channel campaign.
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