The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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With 86% of marketers using content to attract or engage customers and with 32% of marketers planning to increase their content marketing budget, there is no doubt that content marketing is on the rise. In this digital age, brands are realizing that a strategy shift is needed in order to take advantage of this new era in marketing.
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Our recent Stephen King-inspired post about writing anything centered on one indispensable golden rule: Read and lot and write a lot. There's no way around these two things that I'm aware of, no shortcuts. Last time, the feeding of your head -- reading anything and everything you can get your hands on (time permitting) -- was the primary goal of the successful marketing writer. Again, it's not nearly as sexy to most as the real work of writing, but it's so necessary if you want to be a good and resourceful scribe. Today's post takes the opposite tack with a list of eight actionable writing tips -- some unusual and others quite familiar -- that will inspire you to become a better writer right now.
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This is the first of a five-part series on how to repurpose content to save time and increase exposure. Today, we’re going to explore how to repackage content that originates with a Facebook contest.  Think you don’t have to time to brainstorm and write new content for every medium? Stop posting in separate silos. Creating stand-alone content for each medium is highly inefficient. When you cross-pollinate and repackage content across mediums, you save time and energy, and give your campaigns more momentum than ever. Use this example to see how you can take one piece of content and turn it into a multi-channel campaign.
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It’s old news that businesses should blog. Taking the time to blog positions you as an expert in your field, boosts SEO, increases traffic, and builds trust. It’s the perfect place to share tips, trends, and industry insight, and occasionally brag about your company’s accomplishments. However, if you blog frequently, you will probably run out of topic ideas from time to time. Use these three easy methods to bust through writer’s block and keep your blog fresh.
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