Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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This last year provided many learning experiences about navigating life through the digital world. Teachers were given the task to make an online class environment work for all students. Venues, artists, and festivals were faced with having to adapt to the use of virtual events....

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  The amount of social media content a user sees in a day is overwhelming – almost as overwhelming as trying to figure out how your content fits into that queue.   Posting and planning your posts can often leave you and your marketing team confused, as you...

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As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new "Buyable Pins" feature, you can now purchase select items, making your holiday shopping even easier.   This Pinterest expansion is...

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Do you find that your Facebook audience isn't growing how it once was or has become stagnant? It might be a good time to look into Facebook ads to increase your reach and hopefully attract the right audience to your page. We recently blogged about...

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  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to reach beyond your followers to connect...

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