VIA is celebrating having reached 20,000 VIA Link passengers as part of the new on demand transit program in northeast San Antonio. This “smart transit” option provides shorter waits and faster connections with app-based booking and ride tracking within the Link service area. On August 10,...

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HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

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At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first grow and learn to engage the people on each of your social media platforms.
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Gamification - It sounds like a big word, but what does it mean exactly? Gamification involves taking advantage of people’s innate desire for status and competition by creating a campaign that utilizes game mechanics. Although creating a gamified campaign is a lot more work, it has been shown to increase user engagement, increase ROI, and increase learning in customers. This is because games are naturally fun ways for your customers to engage with your brand.
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Let’s begin with the basic question: what is social media? The simplest and most sensible definition is that it is a place where all types of individuals come to share and interact with other users. Given this definition, there are two important insights we need to understand about the users of social media.
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The mission of social media is to create a vibrant community. Advertising on Facebook can really jumpstart this process. When seen from the surface, advertising on Facebook looks simple. You create an image, write the headline and ad copy, choose your target audience and budget, and you’re set. Right? Well, not quite, at least not with Power Editor. Facebook’s Power Editor is a Google Chrome add-on you can install to your Facebook account that can greatly improve the quality of your advertisements. You can view the installation guide on Facebook’s Help Center.
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Many of you have seen George Takei in the classic TV enterprise Star Trek (no pun intended). Many of you may have also heard of his burgeoning social media community. With 4.2 million fans on Facebook, Takei is considered one of the most influential social media users in the world. Last week, however, the social media world was flooded with news regarding the predicament with Takei’s Facebook page’s ghostwriter, Polito. Apparently, many of Takei's fans were stricken after realizing that the former Captain Sulu himself was not the man behind the seemingly unending stream of quirky jokes.
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As a social media marketer and marketing analyst, one of the largest temptations of my job is to cling on to the wide array of metrics available. For example, even though I know that most of the 88 metrics that Facebook Insights provides is probably what many call “fluff,” my analytical demon still tells me to keep them as it might (someday) give me useful insights or trends.
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