[caption id="attachment_8880" align="aligncenter" width="570"] Source: live.fb.com[/caption] It can be a constant battle keeping up with the change in the social media landscape. Platforms compete for users by adding new features on what seems like a weekly rotation. The king of social media reinvention (or appropriation), Facebook...

Read More

When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

Read More



Looking for pictures of Spain from before the year 1970 on Facebook? Graph Search can help you answer impossible searches like these. Facebook’s Graph Search rolled out earlier this year in March and it immediately hit the digital marketing world with a storm. With this new feature, marketers can now understand their customers and prospects better than ever before. What is Graph Search? It is essentially Facebook’s very own Google search network that allows users to find content within Facebook much more easily. By gathering data from billions of users and external sources, it is essentially a library of everything on Facebook. Looking at just how rich this database is, there are many creative ways we can use this to better our marketing efforts. Here are five ways to get started.
Read More

The mission of social media is to create a vibrant community. Advertising on Facebook can really jumpstart this process. When seen from the surface, advertising on Facebook looks simple. You create an image, write the headline and ad copy, choose your target audience and budget, and you’re set. Right? Well, not quite, at least not with Power Editor. Facebook’s Power Editor is a Google Chrome add-on you can install to your Facebook account that can greatly improve the quality of your advertisements. You can view the installation guide on Facebook’s Help Center.
Read More

There is already a slew of articles regarding Facebook metrics which tell you why they are important and suggest which metrics you should track and why. However, there seems to be very little discussion regarding Facebook ratios. In the world of finance (which is governed by numbers), ratios are king. There are hundreds of financial ratios that can be measured from just a few core metrics. Unlike metrics, ratios identify relationships, which can give you much deeper insights and far more accurate diagnostics than by merely looking at the performance of one metric.
Read More

Many of you have seen George Takei in the classic TV enterprise Star Trek (no pun intended). Many of you may have also heard of his burgeoning social media community. With 4.2 million fans on Facebook, Takei is considered one of the most influential social media users in the world. Last week, however, the social media world was flooded with news regarding the predicament with Takei’s Facebook page’s ghostwriter, Polito. Apparently, many of Takei's fans were stricken after realizing that the former Captain Sulu himself was not the man behind the seemingly unending stream of quirky jokes.
Read More

There are rules when it comes to “owning” a Facebook page. They may not be explicitly written, but in general most people who sign up for a page understand that the information they choose to post about themselves is broadcast to their friends list, or even beyond, and open for others to pass judgment.
Read More