Branding is the most important aspect of advertising, but just what is it? Simply put, branding is the vibe of your company and products. It is the feelings and ideas customers associate with your brand. Here are 5 tips for better branding: Decide what your brand...

Read More

You’ve probably heard people talk about SEO, but you might not know what it means. Search Engine Optimization is the system search engines like google use to decide what websites show up first when a person searches for a topic. This matters to you because...

Read More

You don’t need us to tell you that a good website is vital to every business. Here are three tips for creating a good website for your business: Make it mobile friendly: The majority of people in the US have smartphones, and they use them for...

Read More

This past Tuesday, esd had the honor of attending the 11th Annual Mums & Mimosas Luncheon to celebrate a new decade of supporting Good Samaritan’s mission to empower the community....

Read More

  Mayor’s Fitness Council kicked off its 10 year celebration this past Wednesday morning with the annual breakfast meeting. esd digital marketing has been honored to be part of the movement since 10 years ago. Under the leadership of former Mayor Julián Castro and current Mayor...

Read More

  Technology is constantly changing, it is not static. Every day we are faced with the possibility of finding new tools and ways to communicate, inform ourselves and acquire what we want. With the start of 2020, take a look at trends that will set the...

Read More

The short answer is yes. When thinking about your marketing strategy, it’s still a good idea to include a portion of your budget for print advertising. Print offers advantages other forms of advertising lack. If you’re thinking about where and how to allocate your advertising...

Read More

Our decades of experience tell us that the best way to market to millennials is to not market to millennials. The key is to improve customer experience and personalization when developing a marketing strategy, rather than resorting to flashy ads or trendy stunts. That’s because when...

Read More

Every company strives to get the image of their brand out in the public eye. One way you can achieve this is by enlisting the help of brand ambassadors—individuals who embody your company's values and beliefs. This can help customers attach a name to a...

Read More

The world of content marketing is always changing. We are constantly challenged by an increasingly educated and savvier consumer, who is quick to move on to the next thing. That’s why it’s important to ensure you have fresh, creative content that remains purposeful. The right...

Read More