The short answer is yes. When thinking about your marketing strategy, it’s still a good idea to include a portion of your budget for print advertising. Print offers advantages other forms of advertising lack. If you’re thinking about where and how to allocate your advertising...

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Our decades of experience tell us that the best way to market to millennials is to not market to millennials. The key is to improve customer experience and personalization when developing a marketing strategy, rather than resorting to flashy ads or trendy stunts. That’s because when...

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Every company strives to get the image of their brand out in the public eye. One way you can achieve this is by enlisting the help of brand ambassadors—individuals who embody your company's values and beliefs. This can help customers attach a name to a...

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The world of content marketing is always changing. We are constantly challenged by an increasingly educated and savvier consumer, who is quick to move on to the next thing. That’s why it’s important to ensure you have fresh, creative content that remains purposeful. The right...

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In a world that becomes increasingly difficult to grab and hold the attention of consumers, videos are becoming more useful in helping a brand get noticed. A well executed video gives potential clients insight into what a business or organization is about, what it stands...

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Thinking about a marketing strategy for your nonprofit can be overwhelming, but with a little planning and well-set goals, you can ensure your nonprofit organization does not get lost in the shuffle. If you’re thinking about increasing the brand awareness of your nonprofit, developing new...

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Spring is finally here! That means Easter egg hunts and tons of opportunities to create a Spring marketing campaign. According to the National Retail Federation, during this time of year, U.S consumers spend more than $16.4 billion on candy, apparel, and even food. The conversation...

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When you’re ready to market your small business, you may feel overwhelmed, especially if you have a small budget. However, generating brand awareness doesn’t have to cost thousands of dollars. Utilizing a couple of free or low-cost techniques could generate awareness for your brand and...

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I was looking in my wallet, as I’m sure you have at one time or another, and wondered, “Why am I carrying all these business cards?” or “Do I even need them?” This got me starting about their purpose in today’s digital age.   Although not a...

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