As we celebrate the season of giving thanks, we are truly grateful to our clients and the opportunity to continue supporting your amazing organizations. Many of our clients are involved with community events throughout the city this holiday season. Dickens on Main: The 19th annual...
Social media management can be difficult. Developing the right content and sharing it on the right platforms can be tasking as well. Here are a few tips for social media best practices: Share Relevant Information When putting together your content, be sure to as yourself “is this...
This month you’ll start to notice brands ramping up their marketing tactics to increase sales and finish the year strong. According to an article by the National Retail Federation (NRF), and the annual survey conducted by Prosper Insights & Analytics, “the total spending for Halloween...
Those growing up during the technical revolution have always had the entire world at their fingertips. This immediate access has diminished their attention spans and patience causing them to be one of the most difficult demographics to reach. If you fail to capture their attention in...
Planning an event can seem overwhelming at first, but with the right strategic planning you can make your event a success. Here are a few marketing tactics that are needed for a successful event: Identify your goals and needs Every great concept starts with an idea. When planning...
Website features continue to evolve with the need for more functionality. Plugins are useful software add-ons for your website to optimize performance and enhance the user experience. However, with a plethora of options, you might find yourself wondering what’s best for your website and consumers. When...
One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better understand my clients so that...
As part of the older millennial group, I am fortunate enough to have a unique perspective. I didn’t grow up with a mobile phone—in fact, it wasn’t until college that I owned one. I studied abroad without any GPS technology and I still found my...
HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...
The Importance of Grammar In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...