As part of the older millennial group, I am fortunate enough to have a unique perspective. I didn’t grow up with a mobile phone—in fact, it wasn’t until college that I owned one. I studied abroad without any GPS technology and I still found my...

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There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging and interesting content. It involves an understanding of what works and what doesn’t in the world of blogging.
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Are you a social media expert? Chances are if you’re in marketing, you think you are, and if you employ an in house marketing manager, they think that they are. But what really defines expertise in this relatively young medium?
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Work’s tough. Tighter budgets and a more desperate job market can mean larger task loads and seemingly impossible obstacles for the average worker. Not all times are major push times at work, but when push comes to shove and deadline rests upon deadline, try taking a step back and analyzing how you can get the most bang for your hourly buck.
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When it comes to web design, there’s a lot of amateurs but decidedly fewer experts. Real web design experts know not only how to customize a template – they know the real tricks, tips and secrets about building a website from the ground up and understand how to structure the content, flow, navigation and SEO to get the best results. While no one becomes an expert over night, understanding a few of the popular myths and real methodologies about website usability will help you to optimize your business’ web presence in a way that provokes real results.
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When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not only an informative function, but...

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To tweet or not to tweet? That is the question several businesses face these days, and understandably so. The success of Twitter is undeniable. Everyone from Britney Spears to PETA is tweeting about their likes, lives and favorite issues. But is tweeting worth your company’s...

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Business’ websites have evolved beyond marketing afterthoughts. They have become your business’ storefront, its receptionist, its customer service department and its sales team. When it comes to the perception you relay to customers about your business, consider tapping a professional web development and marketing team...

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There's an art to managing color theory, but making colors come out right on paper or the web is more of a science. The creative team recently found an interesting article in Smashing Magazine with 10 pre-press tips for using Adobe Creative Suite to produce...

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