Posted at February 16, 2023 07:00 AM in Agency, Breaking News, Business, Case Studies, Content marketing, Creative, Digital Marketing, marketing operations, Marketing strategy, Our Work, Public Relations, SEO, Services, Uncategorized, Web Design

Meta (formally Facebook) has increasingly come under fire for its questionable advertising practices. To counteract the outcry Meta has added additional ad targeting restrictions for teen users. It is also continuing to prioritize age appropriate advertising experiences for teen users with many updates. In addition, gender...

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Posted at February 02, 2023 07:00 AM in Business, Content marketing, Creative, Design, Digital Marketing, Events, marketing operations, Marketing strategy, Our Work, Public Relations, Services, Social Media

The growth of  technology advances have changed the way of digital marketing by creating a  gateway of endless possibilities. Let's dive in and  understand the different areas of digital marketing platforms with a short  list geared toward different target audiences and  communications. Content Marketing Platforms -...

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Posted at August 31, 2010 12:12 PM in Creative, marketing operations

esd&associates has helped SAMMinistries – leaders in San Antonio’s effort to overcome homelessness – discover a fund-raising campaign with a very direct call to action: text message donation (text SAMM to 50555 to give $10). esd has produced a comprehensive campaign – currently rolling out...

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Posted at July 04, 2009 09:00 AM in marketing operations

Some articles offer insights that are so valuable, they never leave the desk.

Marketers work hard to get their message across, but often work blind – communicating without a clear perception of how they are being seen. Basil Harris, Jr. wrote “Marketer, Know Thyself: The Power of Periodic Self-Evaluation” in DMA’s DLB magazine. Harris demonstrates means to bridge the “disconnect” between a marketer’s expectations and the actual perception by their audience of consumers.
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