HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

Read More

As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new "Buyable Pins" feature, you can now purchase select items, making your holiday shopping even easier.   This Pinterest expansion is...

Read More

  You now have the approval to begin your digital marketing campaign across various social networks—great! So how do you ensure that your content is seen by your followers on Facebook, Twitter, LinkedIn and others, and you are able to reach beyond your followers to connect...

Read More

When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

Read More

We hear it all the time: being on social media is no longer a choice and that all businesses must be involved in order to compete in the digital age. But as many digital marketers have come to learn, this is much easier said than done. The question that always baffles marketers is “How does social media fit into my overall marketing strategy?” Answering this question before you decide to get involved in social media is crucial for its success.
Read More

At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first grow and learn to engage the people on each of your social media platforms.
Read More

According to McKinsey & Company's Chief Marketing & Sales Officer Forum, 50% of B2B marketing spend is misaligned. That's because many B2B marketers are not using the consumer decision journey as their framework for thinking about the buying cycle.  McKinsey's breakthrough research in creating the Consumer Decision Journey has forced marketers to discard the traditional notion of a purchase funnel.  While initially a consumer-based study, the same phenomenon has been validated for business-to-business (B2B) customer decisions -- giving way to the idea of a Customer Decision Journey.
Read More

LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
Read More

It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge. When starting out, many companies fall victim to two of the most common social media missteps:
  • Creating Too Many Social Media Networks
  • Using Social Media Too Passively
Read More

Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.
Read More