Posted at November 05, 2012 02:16 PM in Agency
LinkedIn is like the black sheep of the social media family. When people think of LinkedIn, they associate the site with a place to promote your resume and career experience online. The popular professional networking site is often overlooked when companies want to market themselves via social media. Most companies turn to Twitter, Facebook, YouTube and now Pinterest before delving into the social networking site responsible for over 187 million members. New improvements to LinkedIn, however, may make it even easier to brand and promote your company.
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Posted at October 08, 2012 01:02 PM in Agency
It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge. When starting out, many companies fall victim to two of the most common social media missteps:
  • Creating Too Many Social Media Networks
  • Using Social Media Too Passively
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Posted at May 24, 2012 09:33 AM in Agency
Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.
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Posted at March 07, 2012 10:36 AM in Agency

I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...

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Posted at January 26, 2012 06:23 PM in Agency

Social media may be new, but the pros learn fast – especially when they learn from mistakes. New social media networks, tools and strategies develop at breakneck speed in a seemingly endless stream of technology, interaction and innovation. It’s a lot to keep up with and...

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Posted at January 02, 2012 05:08 PM in Agency

Maybe you don’t get Twitter. Maybe you’re a total Twitter pro. Either way, Twitter’s new user interface will help you get your message across and connect to other users more easily than ever before. With a new look that rivals Facebook’s, Twitter has revamped their...

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