HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

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Humans, by nature, are visual beings. Photographs, especially on the web, attract more users than text-only posts or tweets. Just look at one of the hundreds of studies conducted that examine what online content users engage the most with. Photos allow messages to come across clearly without having to be deciphered like lines of text would. As such, more and more companies are turning to photo-based social media sites, like Instagram, to expand their social media influence and company brand awareness.
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Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable cascade of kudos and criticisms....

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Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of languid semi-productivity? Many find themselves tempted...

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DON'T BE SCARED, BE SURE Pregnancy can be one of the most exciting times in a woman’s life, but it can also be one of the most confusing, frightening and stressful. San Antonio’s Methodist Healthcare System had established multiple Family Health Centers across the city to...

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SOCIAL MEDIA VIDEO BREATHES LIFE INTO A BRAND Through humor, esd & associates is giving University Health System’s brand real character in the community. Our county health provider extends its capability across the community, caring for children, adults and seniors with both preventative and acute services....

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HELPING STUDENTS MOTIVATE FOR SUCCESS Not all schools are created equal, but some students – the best and the lucky – emerge from the most challenged schools to succeed. They achieve academic honors, earn degrees and find fulfilling careers that serve their families and communities well. They...

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Philanthropy is just a click away, as esd & associates has harnessed the power of smart phones into a new revenue stream for client SAMMinistries. Haven for Hope, the city’s nonprofit dedicated to overcoming homelessness in the community, provides SAMM with a great facility. However, SAMMinistries...

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DEFEATING OBESITY AND DIABETES WITH HEALTHY HEROES In 1997, the Social & Health Research Center, through its Bienestar Health Program, asked esd to create one book, aimed at one school district, which would focus on curbing diabetes in Hispanic youth. The one-book project evolved into a 13-year journey...

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