HTTPS: It’s More Than Security. Chances are you have visited a secure website with a URL starting with “HTTPS” (Hypertext Transport Protocol Security). This is commonly used for shopping, banking or e-commerce websites, but this security is also important for all other websites. You might be...

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  The amount of social media content a user sees in a day is overwhelming – almost as overwhelming as trying to figure out how your content fits into that queue.   Posting and planning your posts can often leave you and your marketing team confused, as you...

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As the holiday season nears, a lot of people will be looking for inspiration on Pinterest for all their holiday parties and gifts. Thanks to Pinterest’s new "Buyable Pins" feature, you can now purchase select items, making your holiday shopping even easier.   This Pinterest expansion is...

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Instagram recently announced the opening of its Application Program Interface (API), allowing marketers to start purchasing and posting ads to help automate Instagram advertising campaigns and target their specific audiences.   This is big news for digital advertisers who recognize the influence Instagram has with millennials. In the...

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When it comes to marketing events, we have found social media advertising to be one of the most highly effective tactics to drive traffic and registrations. You can find success in relying on PR and organic social media posts, but a well-planned Facebook advertising campaign...

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When considering social media marketing, B2B companies tend to be excited by the opportunities to forge deep customer relationships through LinkedIn and Facebook, but they often struggle to find effective ways to execute social media tactics without a strategy. Before diving in, it is important to...

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Whether marketing surgical devices or craft beer, you may be wondering why competitors are fast becoming the go-to subject matter experts in key industry media channels. Is it perhaps their good luck, charisma, great PR – or something more? Whatever the case, before your boss starts asking why the opposing team is getting so much more buzz, you need to do a competitive analysis to stay ahead of the game. It won’t take long to notice what’s often lacking: A thoughtful strategy that integrates PR with blogging and social media to consistently communicate your news, mission, values and quality, all of which build and reinforce brand loyalty.
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So, you’ve started using the techniques described in our previous post – from pinging to guest posting and a comments field – and have made some important strides toward improving your company’s outreach. However, you’re still not getting the awesome results for which you hoped. This second set of seven more ways to promote your blog posts gets more granular about the tactics you and your business can take to improve the state of your blog. Most of these steps focus on the behind-the-scenes strategies that will force you to do some thinking and planning to get more concrete results.
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