Posted at January 31, 2013 01:55 PM in Agency
A new social media application was recently launched and has mobile users flocking in herds to download it. Vine is Twitter’s new video-based social media application. This application gives its users the opportunity to record six-second videos that are then uploaded on to the user’s profile. These videos, which by appearance are similar to GIF files, can be shared via a user’s other social media profiles, like Twitter. Although it has rapidly grown in popularity among the social media crowd, is Vine the appropriate social media outlet for your company?
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Posted at January 23, 2013 12:42 PM in Agency
Remember the Myspace days? The latest news around the social media block is the new look and audience focus of Myspace. Is it a perfect fit for your company? If your company’s target audience is tweens, teens and hip young people, then the answer may be yes.
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Posted at January 03, 2013 02:21 PM in Agency
This past December, Google announced its latest addition to the social networking site, community pages. These community pages are dedicated to a specific topic, inviting the social networking site’s 400 million users to actively engage and share insights on the specific topic, which range from advertising and marketing to Star Trek. This new feature will join the ranks of the already established Google+ features, which include circles, hangouts and +1’s, and has the potential to open marketing new doors for business that maintain a Google+ account.
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Posted at December 17, 2012 01:07 PM in Agency
In today’s age, an influential online presence is important for all companies, especially with the multitude of Internet users around the world. Developed in 2005, Google Analytics has helped companies understand and measure their online efforts and influence. More than 10 million websites, as of April, are utilizing the tools of Google Analytics to calculate the success of their web pages.
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Posted at November 28, 2012 10:14 AM in Agency
There are more than 178 million blogs on the Internet today. In fact, on WordPress, alone, there are nearly 392 million blog readers per month. Getting these millions of readers to view your company’s blog requires more than just engaging and interesting content. It involves an understanding of what works and what doesn’t in the world of blogging.
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Posted at November 20, 2012 03:06 PM in Agency
This past February, we asked if your brand should be on Pinterest. Since then, the popular social networking site has made it even easier for businesses to join. Last Tuesday, Pinterest introduced new tools designed to assist new and existing business accounts and differentiate business accounts from individual user accounts. Businesses are invited to create a business account that utilizes the newly developed tools. Those with already existing accounts will have the option to convert their account to a new business account.
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Posted at November 08, 2012 12:59 PM in Agency
The words behind your company’s Facebook posts or tweets are important. More important, perhaps, than the act of posting or tweeting itself. Understanding the science and thought process that goes behind an effective and engaging social media post can help boost your company’s influence online.
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Posted at October 29, 2012 01:56 PM in Agency

The latest buzz around the Twitter block is the new header photo option. This new option available on both the mobile app and the website allows users to upload a photo that will appear at the top of their profile. It is the perfect opportunity to effectively market your company in the social media world.

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Posted at October 24, 2012 03:55 PM in Agency
Time is of the essence, especially in social media. Facebook and Twitter in themselves are timely. It's important to extend your social media outreach as much as possible by posting your company’s event or information at a time that works for your target audience and message platform. Staying on top of timely information is invaluable in social media, and truth be told, it can become a big burden quickly to almost any social media team. However, the quick spontaneity of this platform has a rhyme, a reason and a benefit for businesses that make it worth the planning, work and hustle.
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Posted at October 08, 2012 01:02 PM in Agency
It can be easy to get overwhelmed by the vastness, novelty and methodology of social media. With so much information hitting your marketing team so quickly, navigating the storm the right way presents a challenge. When starting out, many companies fall victim to two of the most common social media missteps:
  • Creating Too Many Social Media Networks
  • Using Social Media Too Passively
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