Posted at July 17, 2012 04:31 PM in Breaking News

The madness is over for now as esd and associates, San Antonio’s leading digital creative agency, takes the top spot in the local contest bracket of the Business Journal’s Social Madness contest. But the social media frenzy will begin again next week. More than 4,000 businesses...

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Posted at July 11, 2012 04:39 PM in Agency
More than 4,000 businesses across the nation entered their company to win the Business Journal’s nationwide Social Madness contest. The contest, measuring interactions, engagement and direct votes is down to just two contenders in each local division – and for San Antonio at least, esd and associates is one of them. Soon, the entire country will have to weigh in which city will walk away with the grand tech title. Participating local business owners all agree that there’s something to be said for a city that takes the cake in a national contest like this. National rewards often result in bigger and better things for a city and for small and large local business owners.
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Posted at June 25, 2012 11:04 AM in Agency
If you’re reading this, you’re online. If you’re online, chances are that you’re a member of at least one social media community. In the U.S., in 2011, the average social media user has identities on 2.1 different social network platforms. Customers are on social media to connect to each other, but smart businesses are on there too, making it their business to connect to you. But, not all businesses have mastered the art of social media savvy. However, one San Antonio digital creative agency, esd and associates, plans to change that and help businesses achieve the possible and become social, digital customer conversation magnets.
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Posted at June 04, 2012 01:48 PM in Agency
Who are your industry’s movers and shakers? When you answered that question, did you think of a brand-associated product or a brand-associated individual?
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Posted at May 24, 2012 09:33 AM in Agency
Thanks to fast emerging social media platforms and social media competitors, businesses live under the constant threat of digital Darwinism – a concept that identifies the growing struggle brands encounter keeping up with the new wave of social media, tech-based marketing and brand reputation management tactics.
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Posted at May 02, 2012 01:08 PM in Agency
Hopefully by now, you know that vanity URLs exist on Facebook. However, the crowded social network won’t just automatically assign your business page its own vanity URL upon page creation. You need to ask for this special marketer privilege. Although many businesses are now on Facebook, we've noticed lately that not all of them have opted to create their own Facebook vanity identity. This is an important step to take as far as your social media marketing is concerned. But, why does a vanity URL matter? Why should you take the time to ensure that your page has one?
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Posted at April 12, 2012 11:35 AM in Agency

It’s no secret that viral videos are a great way to get your brand out there. When a viral story or video hits the web the ripples become waves faster than you can say, “I’m on a boat.”  If your business is getting ready to...

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Posted at March 07, 2012 10:36 AM in Agency

I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...

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Posted at February 28, 2012 05:49 PM in Agency, Uncategorized

  There’s a new online playground to bookmark these days. Pinterest is an invite-only ‘virtual pinboard’ that focuses on two main aspects of social media: sharing and organizing. So what? Well, any trendy new toy in the social media space that has almost 5 million users and...

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