VIA is celebrating having reached 20,000 VIA Link passengers as part of the new on demand transit program in northeast San Antonio. This “smart transit” option provides shorter waits and faster connections with app-based booking and ride tracking within the Link service area. On August 10,...

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One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better understand my clients so that...

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The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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  Nonprofit organizations are the lifeblood of our city. The nonprofit industry of San Antonio is a tangible representation of our community’s values and is key in helping abate need in our city. However, nonprofits do more than just bridge gaps in the community. They also:   Unite...

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So it Begins… It’s that time of the year again. You walk into your favorite store, minding your own business and bam! You accidentally walk into an animatronic witch or ghost moving around and screaming like crazy. Then it hits you… HALLOWEEN! Yes, the time of...

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Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly websites featuring responsive design.   Some are calling this...

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So your company has finally seen the light and stuck a toe in social media waters by launching a blog. Welcome to the party! It's a terrific way to market what your company does well, connect with like-minded people (customers), support search engine optimization (SEO), and establish it as a subject matter expert standing head-and-shoulders above the crowd. Many businesses new to blogging believe that creating captivating content and posting it on a content management system are the two most important steps to take. However, there’s a third step that many neglect: How to promote your blog! The greatest blog content in the world does your business -- plus all of those customers you want to attract -- no good if they can't find it.
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esd & associates is San Antonio's largest integrated marketing agency, expanding its services to address the evolving industry and other trends. Charlie Castleman, esd's in-house videographer, was recently interviewed by Andrea Williams of MediaBistro.com for tips on capturing the perfect video. MediaBistro.com is the leading provider of...

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Naming your company may sound like the easiest part of starting a business, but it’s a crucial piece of the equation that’s actually quite challenging. Your name is often the first impression people receive of your brand, and it instantly conveys a message about your industry, services, and values. It’s important to be creative, but it’s easy to go off the deep end and choose a name that’s meaningless. How can you make the name gives people the right brand message and identity? It’s key to put immense amount of thought into what your name communicates about you. Here are 10 key questions to ask yourself when it comes to how to name a company. These are also things to consider when naming marketing campaigns.
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There’s an old saying that “a picture is worth a thousand words,” and that may be sage advice for health care managed care organizations (MCOs) seeking to offer insurance plans on the “Obamacare” Health Insurance Marketplace in fall 2013. It seems that a key to the balancing act of insuring older policyholders (more likely to file claims for care) is attracting enough younger policyholders whose premiums and lack of claims will provide offset relief. The challenge for health care marketers is that these two different age groups learn and communicate differently, so MCOs must take this into account when developing their health care marketing and communications plans.
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