The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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These days, my mornings entails groaning at my alarm, snoozing it for another 10 minutes, and finally scrolling to my Podcasts app and clicking “play” to start off my day. And it looks like I’m not alone; in the past four years, the amount of...

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Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal brand. How does it reflect upon...

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Imagine it: it’s a Thursday afternoon and the end of the workweek hovers tantalizingly close. It’s a slow day, and you have just one or two more loose ends to tie up. What do you do in these moments of languid semi-productivity? Many find themselves tempted...

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Last Tuesday, July 5, Internet search engine giant, Google, threw a veritable lightening bolt onto the online landscape – one that, at least initially, has rocked social media to its core. The new project, Google+ has sparked an onslaught of consumer sign-ups and resulting feedback....

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You wake up, check your email on your iPhone—there’s one app. Browse Facebook, Twitter, The Wall Street Journal all on your iPad—that makes four apps used before you even go to work. Sure, you’re on the Internet, but you’re not on the web and neither...

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Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year...

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From the coffee shop on the corner to the park’s pondside benches; we can all connect to some sort of Internet capable, wireless web matrix. Whether on our laptops or on our phones, we constantly have access to the web at our fingertips. Hyperlinks populate...

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Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...

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Adobe Photoshop is a massive utility program for creating and editing images. If you're like me, you learn one or two cool tricks and get confused when you want more from the program. We've found an excellent set of short tutorials on Six Reasons (a...

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