When you hear the word trends one might think fad, being in the know, or maybe the coolest thing out right now. In marketing these new ideas can create a domino effect of becoming the hottest product on the market. Because of this it is crucial to stay ahead of the curve and identify new ways to engage your client and customers. Here are some new and evolving trends that are currently set to boost your brand in 2023.
Digital conversational tactics– Interactive messaging & customer inquiries is an opportunity to deliver customers an experience that for ages, was only thought to be experienced through face to face. These messaging platforms form connections and continuous brand conversations.
Use a conversational marketing approach – Get away from scripted talking points and talk to your customers using a conversational approach. This personalizes brand messaging which is key to seamlessly reaching all segments of your audience.
Enhanced content marketing– The future of marketing and business will be more diverse, inclusive and connected to real customer needs. Beware of evolving technology pushback of digitization and automation of interactions between brand and consumers.
Remember to focus on people not just the technology – Focus on cross functional teams to help build the message together. Each driving component of emerging trends is tied in to the overall customer experience.