Posted at May 07, 2018 04:21 PM in Agency

The Importance of Grammar  In today’s technological society, many first impressions are not made face-to-face. Instead, website copy, printed collateral, and emails often serve as the initial contact between companies and potential clients. It has become increasingly important to take care with not only what you...

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Posted at March 21, 2018 03:54 PM in Agency

  Nonprofit organizations are the lifeblood of our city. The nonprofit industry of San Antonio is a tangible representation of our community’s values and is key in helping abate need in our city. However, nonprofits do more than just bridge gaps in the community. They also:   Unite...

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Posted at October 17, 2016 08:45 AM in Creative, Marketing strategy

So it Begins… It’s that time of the year again. You walk into your favorite store, minding your own business and bam! You accidentally walk into an animatronic witch or ghost moving around and screaming like crazy. Then it hits you… HALLOWEEN! Yes, the time of...

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Posted at April 28, 2015 01:12 PM in Agency

Google recently updated its algorithm to favor “mobile friendly” websites as the majority of Internet search happens on smartphones and tablets.   Rolled out on April 21, this update means Google’s web crawlers will give higher ranking to mobile friendly websites featuring responsive design.   Some are calling this...

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Posted at September 04, 2013 10:00 AM in Agency
So your company has finally seen the light and stuck a toe in social media waters by launching a blog. Welcome to the party! It's a terrific way to market what your company does well, connect with like-minded people (customers), support search engine optimization (SEO), and establish it as a subject matter expert standing head-and-shoulders above the crowd. Many businesses new to blogging believe that creating captivating content and posting it on a content management system are the two most important steps to take. However, there’s a third step that many neglect: How to promote your blog! The greatest blog content in the world does your business -- plus all of those customers you want to attract -- no good if they can't find it.
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Posted at September 03, 2013 12:24 PM in Breaking News

esd & associates is San Antonio's largest integrated marketing agency, expanding its services to address the evolving industry and other trends. Charlie Castleman, esd's in-house videographer, was recently interviewed by Andrea Williams of MediaBistro.com for tips on capturing the perfect video. MediaBistro.com is the leading provider of...

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Posted at September 02, 2013 10:00 AM in Agency
Naming your company may sound like the easiest part of starting a business, but it’s a crucial piece of the equation that’s actually quite challenging. Your name is often the first impression people receive of your brand, and it instantly conveys a message about your industry, services, and values. It’s important to be creative, but it’s easy to go off the deep end and choose a name that’s meaningless. How can you make the name gives people the right brand message and identity? It’s key to put immense amount of thought into what your name communicates about you. Here are 10 key questions to ask yourself when it comes to how to name a company. These are also things to consider when naming marketing campaigns.
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Posted at July 31, 2013 11:11 AM in Agency
There’s an old saying that “a picture is worth a thousand words,” and that may be sage advice for health care managed care organizations (MCOs) seeking to offer insurance plans on the “Obamacare” Health Insurance Marketplace in fall 2013. It seems that a key to the balancing act of insuring older policyholders (more likely to file claims for care) is attracting enough younger policyholders whose premiums and lack of claims will provide offset relief. The challenge for health care marketers is that these two different age groups learn and communicate differently, so MCOs must take this into account when developing their health care marketing and communications plans.
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Posted at July 29, 2013 10:23 AM in Agency
A June 2013 article written by Anna Gorman that appeared in the LA Times highlights the challenge facing managed care organizations (MCOs) across the United States as the Affordable Care Act (“Obamacare”) enrollment opens in October. Specifically, the reluctance of young adults to enroll in a health care plan and how it makes health care marketing difficult.
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Posted at July 22, 2013 10:00 AM in Agency
Looking for pictures of Spain from before the year 1970 on Facebook? Graph Search can help you answer impossible searches like these. Facebook’s Graph Search rolled out earlier this year in March and it immediately hit the digital marketing world with a storm. With this new feature, marketers can now understand their customers and prospects better than ever before. What is Graph Search? It is essentially Facebook’s very own Google search network that allows users to find content within Facebook much more easily. By gathering data from billions of users and external sources, it is essentially a library of everything on Facebook. Looking at just how rich this database is, there are many creative ways we can use this to better our marketing efforts. Here are five ways to get started.
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