Digital Marketing allows you to increase reach, and stay in contact with your customers 24/7. However, it can also feel intimidating when you are first trying to understand it – Don’t be afraid. There are many resources (like this blog) to help you build your knowledge of digital marketing. Let’s start with some basics:
What is Digital Marketing?
Simply put, digital marketing or online marketing, refers to all marketing efforts that appear on the internet via a computer, phone, tablet, or other devices. It takes many forms including social media, online video, display ads, website building, SEO, SEM, text message, email, and more. This video from Hubspot does a great job explaining this idea more in detail.
Why is Digital Marketing Important?
More than 93% of Americans are online. Digital marketing helps you connect your business with this audience. For example, if a business is located in San Antonio, Texas, but is not online, they are only able to connect with locals in their area who physically stop by their shop. However, if they begin marketing online, they will now be able to service a larger audience who may not otherwise interact in person. On top of this, having a presence online helps to get the word out about your business, and reach more people who would not have known you existed previously.
Now that you have a better understanding of what digital marketing is, and why it is important, you can start identifying the best way to include it into your business. A great place to begin is by identifying your target audience and their behavior in the digital world. How can you connect with them in a cost-effective way? For more information about general digital marketing follow along with our blog, and for more personalized expert advice call (210) 348-8008.