Finding the right content topic is critical. The last thing you want is to spend hours writing a piece of content that doesn’t end up performing well. Here is an outline on how to find the right content to post for your target audience.
Find content on Facebook Ad Library. This is an untapped source of proven content ideas. To use it, search for Facebook page in your niche, then you’ll see all the ads that they’re running. Be on the lookout for Facebook boosted posts that are promoting a specific piece of content that they’ve published. This is important resource to use, because if someone is paying to promote a piece of content, its probably performing well, and you will get to see the exact words and phrases that they use to promote their post.
The Reddit Keyword Research Tool. Unlike most keyword research tools, the Reddit Keyword Research Tool doesn’t take a seed keyword and present a bunch of suggestions. This tool shows you hot topics that people are talking about on Reddit. The most interesting part of this tool is that it even pulls monthly search volume data from the Google Keyword Planners for you.
Conference Talks. To get a feel for some fresh content ideas that you won’t find in any tool, check out conference agenda pages. This will show you in-demand topics. Pop a conference page in to Keyword Planner to generate lots of ideas.
Lastly, content creation can be tough. Let esd and associates help promote your brand!