Since its first appearance on Twitter back in 2007, the hashtag has sparked a new wave of social media marketing, making it useful for brands aiming to make themselves more present in the public.
Growing your brand amidst a world where other organizations, influencers, and users who are also adopting the use of hashtags can seem difficult. Although a seemingly minuscule tool in the digital marketing world, hashtags have the ability to increase engagement with your followers, categorize posts, and connect your brand with social issues. With more insight into marketing trends and current hashtag uses, your brand can start to appear in public conversations.
Here is how to get started:
- Keep your hashtags short and creative. Some organizations have built their brand by creating universally known hashtags.
- You don’t want to use a hashtag that has been adopted by another brand, so it’s important to do some prior research.
- Every platform is different. Research where and which hashtags have the most effect on your brand and get analytical about your hashtag impressions. It’s important to be strategic in this category to rise above your competitors.
- Some popular hashtags are cluttered with billions of posts. If you decide to utilize these in a post, be critical and decisive.
- Limit yourself to two hashtags per post. Too many hashtags in a post is an out-dated marketing strategy and appears spam-like to some online users. Instagram is a platform where hashtags can be separated from the caption by inserting them below in the first comment.
When used correctly, hashtags can become a powerful source for free online digital marketing. At esd and associates we commit ourselves to finding the most optimized solutions for building the proposed brand image you wish to showcase to the public. Let’s discuss this over the phone at (210) 348-8008 or reach us through our email to set up your custom plan today.