This month you’ll start to notice brands ramping up their marketing tactics to increase sales and finish the year strong. According to an article by the National Retail Federation (NRF), and the annual survey conducted by Prosper Insights & Analytics, “the total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history.” So how do you make your brand stand out this Halloween? Here are a few helpful tips on having a successful Halloween campaign:
Get your content discovered in creative ways
Craft your hashtags to be Halloween-themed. Bath & Body Works has been known to spice up their social media by promoting hashtags like #GhoulFriends and #spooktacular to give their products a Halloween twist.
In 2017, Starbucks transformed their famous frappuccino into a Zombie-themed sugary monster mash of caramel apple. It was was a smashing hit and sold out the first day in stores.
Create seasonal how-tos and DIY contest
If you’re in retail, create a Halloween contest for the best costume that resembles your brand’s style the best. As a contest prize, you can offer a gift card toward their next purchase. However, decide on a prize that’s scary good for the winner.
Reinvent your products with a Halloween theme
Reese’s Peanut Butter is known for transforming their delicious cups into pumpkins and bats. You will also notice the packaging has changed to match the theme, which is a tactic used to encourage the consumer to make a purchase.
According to an article by Marketing Daily, the 2018 #NotSorry campaign is making a significant increase on impressions to consumers: “Currently, fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reese’s at some point during the past two weeks.” The Not Sorry campaign is reporting to be, “significantly higher than the 20% who were reporting the same a year ago (on October 8, 2017), and slightly higher than the brand’s 2017 ad awareness peak of 28%, recorded in early November.”