Sales pitches alone can lack the ability to give a life and soul to your company’s brand. Although they give the public information about your product or service in a traditional manner, they might serve to negatively impact your brand’s reputation.
Consumers want to trust your company’s products and/or services. If they feel that your public presence only serves to grab their money, they will possibly start to stray away. Although common business practice is to consistently push your products and/or services, this tactic by itself taints the reputation of your brand which could result in lower conversion rates.
Educating your customers is one way to increase acquisition and produce more long-term customers. We work with an electrical company, Mister Sparky, to create blog posts that educate their consumer on different electrical topics such as how to be safe when handling electrical equipment at home or how to make your appliances more energy efficient.
Mister Sparky’s blog about electrical safety
By understanding their consumer base, we are able to provide Mister Sparky “expert tips” that will be useful for their customers at home. This helps boost Mister Sparky as a lead voice in the electrical industry and make them more trustworthy to the public.
Creating a brand presence that consumers trust is an on-going process that should be meticulously planned out. Here at esd and associates, we can help you build a strong marketing strategy to keep your company relevant and reputable. Reach us at (210) 348-8008 to discuss how you want to see your business grow.