In the world of digital marketing today, websites act as lifelines for companies. Web developers know that with a little extra care and consistent up-keep, they can stay up to date on current consumer trends and grow alongside their brand. There are two main marketing practices that skilled web developers need to know: web design and search engine optimization (SEO). These two practices were important when we were considering the work that needed to be done on a website redesign for The Village, a retirement facility here in San Antonio.
Our team worked diligently to create the most optimized solution for The Village’s website responsive redesign. Important brand qualities were taken into account by assessing their existing marketing collateral such as brochures. It was important to keep the website layout simple and easy to read to better serve the company’s audience. Keeping their audience in mind, the menu links were placed in the center of the homepage to make them easier to find. This also made calls-to-action more effective and increased the chance of users clicking on tabs such as the ‘Donation’ button. Thanks to the efforts of our team, The Village now allows their clients to access items online that were previously only available in paper format. These items include resources such as COVID alerts/updates and Employment Forms.
Throughout the project, our team utilized their expertise in Search Engine Optimization to help boost The Village’s site to the top of the search engine page through organic search. This vital aspect of web-based marketing ensures the highest quality of unpaid organic traffic possible. The Village’s website now includes more SEO-friendly copy and keyword phrases that give them an upper hand in the digital marketing world.
Check out The Village’s new website here: https://www.thevillageiw.org/
Start envisioning your future brand growth by giving us a call at (210) 348-8008 or reaching via email at info@esdandassociates.com. We are eager to hear your business goals.