Posted at August 15, 2012 09:34 AM in Agency
Smart brands use social media and they use it in a way that authentically contributes to their brand’s voice and its industry’s dialogue. Facebook has long been a favorite tool that marketers use to reach out to customers – but the popular platform’s already crowded. Your social media presence must have the edge to gain, not only page Like’s, but also consistent customer Facebook feed airtime. The key to achieving this is content. Your content must answer interests, feed needs, or resolve issues consistently to hold its coveted spot in consumers’ Facebook feeds.
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Posted at May 02, 2012 01:08 PM in Agency
Hopefully by now, you know that vanity URLs exist on Facebook. However, the crowded social network won’t just automatically assign your business page its own vanity URL upon page creation. You need to ask for this special marketer privilege. Although many businesses are now on Facebook, we've noticed lately that not all of them have opted to create their own Facebook vanity identity. This is an important step to take as far as your social media marketing is concerned. But, why does a vanity URL matter? Why should you take the time to ensure that your page has one?
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Posted at March 07, 2012 10:36 AM in Agency

I’m judging you. So is he. So is she. So are they. When you or your employees post to either personal or collaborative social media accounts, your institution’s personality receives instant exposure, automatically opening you up to criticism, misinterpretation and commentary. Examples of social media gone awry...

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Posted at January 02, 2012 05:08 PM in Agency

Maybe you don’t get Twitter. Maybe you’re a total Twitter pro. Either way, Twitter’s new user interface will help you get your message across and connect to other users more easily than ever before. With a new look that rivals Facebook’s, Twitter has revamped their...

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Posted at December 02, 2011 11:47 AM in Agency

When it really comes down to it, how effective IS your social media presence? At some point all web marketers, business decision makers and regular users ponder this conundrum. Social media is a unique tool, one designed to serve, not only an informative function, but...

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Posted at November 16, 2011 02:18 PM in Agency

Monday, November 7, 2011 the esd & associates office welcomed a very special new addition to the staff. Wearing a fluffy gray coat and a fancifully stylish bowtie, Texas Ranger, or “T.R.” as he is affectionately known, strutted into the office with just under 2...

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Posted at October 21, 2011 04:57 PM in Agency

AUSTIN, TEXAS – On Wednesday, October 19, 2011 a new music heavyweight emerged on the scene, in the Live Music Capital of the World, Austin, Texas. Celebrated Texan musicians from Paul Wall to Lee Roy Parnell came out in full force to welcome the all-new...

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Posted at October 13, 2011 01:32 PM in Agency

Change may be scary, but no change means no progress. This, at least, appears to be Mark Zuckerberg’s theory as he pushes his creation forward, expanding Facebook’s empire, uses and capabilities. Zuckerberg’s latest public Facebook revamp has sparked a veritable cascade of kudos and criticisms....

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Posted at September 30, 2011 12:51 PM in Agency

Virtual cash – it can’t buy you food, clothes or cars, but it can buy you fun and, to a certain extent, technology. At least that’s how it works on Facebook. Facebook credits, Facebook’s exclusive, virtual currency, allows Facebook users to instantly purchase virtual goods. Although...

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