Posted at August 30, 2013 10:00 AM in Agency
Let’s begin with the basic question: what is social media? The simplest and most sensible definition is that it is a place where all types of individuals come to share and interact with other users. Given this definition, there are two important insights we need to understand about the users of social media.
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Posted at July 17, 2013 10:00 AM in Agency
The mission of social media is to create a vibrant community. Advertising on Facebook can really jumpstart this process. When seen from the surface, advertising on Facebook looks simple. You create an image, write the headline and ad copy, choose your target audience and budget, and you’re set. Right? Well, not quite, at least not with Power Editor. Facebook’s Power Editor is a Google Chrome add-on you can install to your Facebook account that can greatly improve the quality of your advertisements. You can view the installation guide on Facebook’s Help Center.
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Posted at June 19, 2013 09:31 AM in Agency
Many of you have seen George Takei in the classic TV enterprise Star Trek (no pun intended). Many of you may have also heard of his burgeoning social media community. With 4.2 million fans on Facebook, Takei is considered one of the most influential social media users in the world. Last week, however, the social media world was flooded with news regarding the predicament with Takei’s Facebook page’s ghostwriter, Polito. Apparently, many of Takei's fans were stricken after realizing that the former Captain Sulu himself was not the man behind the seemingly unending stream of quirky jokes.
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Posted at June 12, 2013 04:30 PM in Agency
As a social media marketer and marketing analyst, one of the largest temptations of my job is to cling on to the wide array of metrics available. For example, even though I know that most of the 88 metrics that Facebook Insights provides is probably what many call “fluff,” my analytical demon still tells me to keep them as it might (someday) give me useful insights or trends.
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