Posted at July 24, 2015 04:52 PM in Agency

The business world is going mobile as handheld devices are quickly becoming a primary portal for business transactions and customer outreach. Even Google is recognizing that more users turn to their phones, so mobile websites have now become a necessity with Google’s revised search algorithm,...

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Posted at June 12, 2015 11:33 AM in Agency

User experience (UX) is a topic you don’t hear about until someone complains that a digital platform is not intuitive or user-friendly. UX should be part of the design process from the early design concepts through the final programming and launching of your digital product.   Why...

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Posted at July 08, 2013 10:00 AM in Agency
As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. UX is centered on a customer’s usability of your technology. It’s the practice of designing with your user in mind and producing the information, effects, and results that meet their needs and goals. This can mean creating a website they’ll want to return to, or a smartphone app so easy to use that they’ll book a hotel room without abandoning the cart. 
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