branding | Tag | esd and associates | Leading Advertising and Marketing Agency in San Antonio

Design Trends Emerge, Helping Websites Evolve with Customers

Posted at March 18, 2015 01:39 PM in Agency

The art of design is constantly changing, and this is especially evident in web design. Changes in community taste, technology and art are always reflected in the current state of web design. Designers are stretching the limits looking for the next great thing or trying...

When a Small Business Should Consider a Logo Change

Posted at September 30, 2013 10:00 AM in Agency

For small businesses, the decision to change a logo should be driven by a desire to more clearly communicate positioning, rather than an artistic exercise triggered by boredom. After all, a logo is part of a system of visual signals that a brand uses to connect with its marketplace. A logo should not adorn a company's business cards, website, signage or letterhead just for the sake of tradition, but it should visually communicate a core truth about the brand (thus, support the company's positioning). So, changes to the logo should be carefully weighed to ensure that they do not negatively impact the business.

Branding in Action: 10 Tips for Naming a Company

Posted at September 02, 2013 10:00 AM in Agency

Naming your company may sound like the easiest part of starting a business, but it’s a crucial piece of the equation that’s actually quite challenging. Your name is often the first impression people receive of your brand, and it instantly conveys a message about your industry, services, and values. It’s important to be creative, but it’s easy to go off the deep end and choose a name that’s meaningless. How can you make the name gives people the right brand message and identity? It’s key to put immense amount of thought into what your name communicates about you. Here are 10 key questions to ask yourself when it comes to how to name a company. These are also things to consider when naming marketing campaigns.

7 Things You Need to Know About Digital User Experience

Posted at July 08, 2013 10:00 AM in Agency

As most brand touch points have shifted from being primarily offline to online, mastering digital user interface (UI) and user experience (UX) is increasingly important. UX is centered on a customer’s usability of your technology. It’s the practice of designing with your user in mind and producing the information, effects, and results that meet their needs and goals. This can mean creating a website they’ll want to return to, or a smartphone app so easy to use that they’ll book a hotel room without abandoning the cart.

are you a brand that sticks?

Posted at October 10, 2012 02:39 PM in Agency

Kraft just announced its fourth logo in four years. Olive Garden spent big money changing their “When You’re Here, You’re Family” slogan to “Go Olive Garden.” Sure, sometimes necessity dictates that you give your brand a facelift, but wouldn’t it save you money, time, energy and stress to brand yourself well in the first place? To grow beyond a one-man, one-product shop, your business should begin with a strong foundation. Business owners who commit the cardinal sin of shortsightedness in branding endanger their company’s longevity and relevance. A dated logo can cause a prospect to rethink their purchase. A limiting tagline excludes customers and restricts company growth. The lack of an online corporate presence sends prospects on the web straight into competitors’ arms.

understand your brand – part I

Posted at April 16, 2012 02:06 PM in Agency

Starting a business and maintaining consistent growth is hard. If it, wasn’t then everyone would do it. And these, days it almost seems like everyone else HAS. One of the key components of building a strong brand is understanding it, from the inside out and from the...

professional brand management – lessons from the jersey shore

Posted at August 18, 2011 12:23 PM in Agency

Not everyone from Jersey is a “guido” or a “guidette,” but the Jersey Shore’s small cast of eight have created personal brands so strong and pervasive, that they have completely defined the way the public views New Jersey. Consider your personal brand. How does it reflect upon...

into the wild

Posted at June 22, 2011 12:42 PM in Agency

Traditional marketing isn’t going away and why should it? It still works when used correctly and strategically. But sometimes it helps to think outside of the traditional marketing box. Guerilla marketing relies on being creative and loud without the big budget. Five campaigns this year...

short bre.ad

Posted at June 01, 2011 04:17 PM in Agency

Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate about clean water in Africa or Lady Gaga but not all day everyday. When it comes to shortening URLs, bit.ly has been the go-to weapon for...