Technology is constantly changing, it is not static. Every day we are faced with the possibility of finding new tools and ways to communicate, inform ourselves and acquire what we want. With the start of 2020, take a look at trends that will set the course of digital marketing.
Personalization
Generic ads are a thing of the past. Consumers increasingly prefer to buy from a company that offers personalized experiences. That’s why personalized marketing has to be part of your marketing strategies in 2020.
Marketing personalization, also known as personalized marketing or one-to-one marketing, is the practice of using data to deliver brand messages targeted to an individual. Research shows that a large number of consumers are highly annoyed with the way brands continue to blast generic advertising messages at them.
There are common strategies that every brand can use to create an effective personalized marketing plan. Every customer expects brands to know their needs, but also anticipate their future needs. If a brand has the advantage of knowing their personal details and browsing behavior, it will have the power to predict what’s coming next. As a result, consumers will get relevant content, valuable suggestions, and information when and where they need it.
Video
It is no surprise that videos remain one of the most powerful tools to connect with an audience. Most consumers claim that watching a product’s videos makes them more confident when making online purchase decisions.
Generally speaking, video is by far the most popular way customers want to learn about new products. Live videos are very popular with a large number of businesses who use visual aids for product demos and behind-the-scenes previews of the brand or to show how products are made.
Voice-Powered Search
The number of voice-based smart speakers in use, globally, reached 100 million by the end of 2018.
The number of people with smartphones who want to benefit from voice assistants will continue to increase. Features like Google, Alexa, and Siri will be very popular and useful in digital marketing.
People like the fact that Voice assistants can search for things, read text loudly, and even voice dictate text messages for you so that you can be hands-free. Voice search is also essential for your business. Voice search is helping in the growth of a mobile-friendly movement.