You’ve probably heard people talk about SEO, but you might not know what it means. Search Engine Optimization is the system search engines like google use to decide what websites show up first when a person searches for a topic. This matters to you because you want your website to be the first result that appears when people search for topics related to your business. 

There are three basic components of SEO:

    • Traffic Quality: Search engines exist to help people find things, so they want to show people the websites most closely related to their search. If a person searches “pet newt care,” google will show them The Fink-Nottle Newt Fancier Society’s pet care page before the wikipedia page about newts. It is important to attract visitors who are specifically interested in what your website has to offer. 
    • Traffic Quantity: Once you attract people who are interested in your website, you want to have as many visitors as possible. 
    • Organic Results: A lot of search results are ads paid for by the person who owns the website. Organic results are the visitors you get for free. 

These qualities determine where your website appears in the search results. So how do you get your website ranked higher? That’s a little more complicated. There are a variety of standards search engines use to rank websites, and these standards change over time. It can be a lot to keep track of. That’s where esd comes in. Our team of experts use everything from the copy on your website to your social media accounts to give your business a boost.