Posted at January 14, 2014 11:18 AM in Breaking News

Sendero Health Plans joined the Latino HealthCare Forum on Dec. 23 to help Austin residents enroll in health plans through the federal Health Insurance Marketplace. This event, featuring Sendero Health Plans at the Latino HealthCare Forum headquarters in Austin, helped to raise local media awareness of...

Read More

Posted at January 08, 2014 04:28 PM in Agency
We hear it all the time: being on social media is no longer a choice and that all businesses must be involved in order to compete in the digital age. But as many digital marketers have come to learn, this is much easier said than done. The question that always baffles marketers is “How does social media fit into my overall marketing strategy?” Answering this question before you decide to get involved in social media is crucial for its success.
Read More

Posted at January 03, 2014 01:11 PM in Breaking News

San Antonians can take the first step to living a healthier life in the New Year by entering the YMCA’s contest for a month’s free membership. YMCA of Greater San Antonio is launching its annual membership drive with a Facebook contest for a one-month, free membership....

Read More

Posted at January 03, 2014 12:12 PM in Agency

Before sitting down to write this blog post, I did my usual due diligence via Google to find how many articles contained the words blogging secrets.

It took Google less than a half-second to discover about 22 MILLION results with Social Media King Chris Brogan’s five-year-old post right at the top.

That’s a lot of mentions about a subject in which there are few, if any, secrets left. Unless, of course, you’ve picked this post out of those millions to read first, hoping to glean so much wisdom that you can hit a first-pitch home run on your initial at-bat.

Read More

Posted at December 19, 2013 11:47 AM in Agency
So, you want to use videos to market your small business or just add some pizazz to your blog (getting some face time can’t hurt, right?). Besides, posting videos online at YouTube, Vimeo, Facebook and other sites will boost your web presence. So many are doing it, it must be easy, right? Right? You begin your research and immediately are confronted with information overload: Advice on green screens, arguments over Adobe After Effects versus Apple Motion, camera prices, editing software debates and many more dizzying, discouraging hurdles. Forget all that. Ignore it. Got a phone? Got a webcam? Got a camcorder? If you have any kind of video recording device, you have met the second major requirement.
Read More

Posted at December 18, 2013 12:18 PM in Breaking News

To dispel myths about the federal Health Insurance Marketplace in San Antonio, Community First Health Plans (CFHP) teamed up with the UTSA Policy Studies Center to sponsor the Affordable Care Fair on Dec. 7 at UTSA’s Downtown Campus. The event featured a panel discussion moderated by...

Read More

Posted at December 16, 2013 04:20 PM in Agency
At this point, everyone should know social media has the potential to offer great results for brands, including SEO, lead generation, customer service opportunities, lead nurturing efforts and even sales. However, before you can see these results, you must first grow and learn to engage the people on each of your social media platforms.
Read More

Posted at November 27, 2013 02:35 PM in Agency
A twitter drive is a great idea, but a Twitter Q&A may not be if you know you will be inundated by angry activists the second you open it. But what should you do when you find yourself facing a barrage of negative comments? Should you remove it? Perhaps removal may not be such a great idea as internet marketers know all too well about the “Streisand Effect”, where your removal becomes more of an event than what you’re trying to censor anyway! No one likes to think about the negative side of things, but understanding your vocal customers (and opponents) can be the difference between a downside and a social media disaster.
Read More