skin-deep branding is short-sighted
Posted at October 13, 2010 09:34 AM
in marketing operations
To bring home the bacon, bring home the brand. If your concept of branding stops at identity (logo development, signage and style standards), your branding is dead, lifeless, bereft of breath, decomposing. Your identity is only a symbol – your brand is your reputation, and you...

Being creative requires a constant supply of information. Whether it be from the internet, magazines, outdoor materials, everyday household products - you name it, we need it to keep our minds fresh and up-to-date with new ideas and creative avenues.