Simple and Persistent Press Releases
Posted at June 30, 2009 10:31 AM
in Public Relations
It’s something esd has practiced for a long time: press releases should contain enough information to catch an assignment editor’s interest, to cover the bare essentials and invite a reporter’s questions. “$25 Million Press Release,” by David Seaman on Entrepreneur (and repeated on Fox Business, where we found it) lists the steps to a successful press release: