One of the first things we come across while watching television, or even before a YouTube video, are advertisements. We might be asking ourselves, “how do these products relate to us?” A marketer asks the question, “how can I better understand my clients so that...

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As part of the older millennial group, I am fortunate enough to have a unique perspective. I didn’t grow up with a mobile phone—in fact, it wasn’t until college that I owned one. I studied abroad without any GPS technology and I still found my...

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