Hopefully by now, you know that vanity URLs exist on Facebook. However, the crowded social network won’t just automatically assign your business page its own vanity URL upon page creation. You need to ask for this special marketer privilege. Although many businesses are now on Facebook, we've noticed lately that not all of them have opted to create their own Facebook vanity identity. This is an important step to take as far as your social media marketing is concerned. But, why does a vanity URL matter? Why should you take the time to ensure that your page has one?
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